Enrollment in regional universities has been a challenge this year. COVID-19 has played its part. Yet the greatest impact has resulted from universities failing to recognize that the students are ein flight, their Numbers decrease and the expectations university experiences are progressing. More and more students are non-traditional, work full or part time, raise families, and in another way, participate in activities that rival the conventional and consuming nature of the college experience. The number of university loans high school graduates shrinks itself. In addition, the United States birth-rate is low, almost the lowest on record, and the nature of the value equation in higher education is changing. Expectations and demands for sustainable value rise as costs rise. Modern students have different expectations of universities. Non-resident students are less involved in Greek life, intercollegiate athletics, clubs and organizations, and other activities that traditionally consume student time. Students want attend University, take courses, improve their job prospects, work and raise a family, and often all at the same time.