Artium Academy, a Mumbai-based online music education platform, launched music learning courses in southern India on Tuesday.
The academy has also recruited prominent Carnatic singer Aruna Sairam, popular South Indian movie-playing singer KS Chitra and vocal training expert Ananth Vaidyanathan as members of its board.
“India has a rich musical tradition, but unfortunately there has not been a brand or platform for music education in India that can boast of the legacy of the Royal Scottish Academy of Music or from Berklee College of Music or the Juilliard School of Music than the western world has done, ”Ashish Joshi, founder and CEO of Artium Academy, said at an event here on Tuesday. “It’s because India lacks a structure or a process for music education. Although we have traditional methods of teaching music, there has to be a structure to put them together and Artium was created with that idea in mind, ”he added.
Launched in February 2021, Artium offers performance-oriented music lessons designed by pillars of the music industry. Prominent music virtuosos such as Bollywood singer Sonu Nigam (who is also the chief patron), Shubha Mudgal, Aruna Sairam, KS Chithra and keyboardist Louiz Banks are some of the academy’s faculty directors. .
Joshi said Artium’s vision is to become the Harvard of music education by providing top quality. Talk to Activity area on the sidelines, Joshi said that the addition of these pillars of South Indian music would help the academy attract large numbers of music lovers from the South Indian diaspora, which is spread across the India and the rest of the world.
“We already have around 1,000 subscribers around the world. With this launch, we would like to add 8,000-9,000 additional subscribers by the end of the year. We want to democratize music as much as possible to make it accessible to everyone across the world, ”Joshi said.
The fully online platform, which has 110 dedicated teachers, will offer one-to-one live lessons with interactive sessions, four master classes each year with music maestros, access to an extensive library of content in addition to a platform to release musical singles for top singers.
Classes are open to learners over six years old. Artium charges 750 per hour for basic courses and 1000 per hour for advanced courses for learners in India. Outside India, the price is $ 25 and $ 30 per hour respectively.