Carlos J. Rodriguez Sr. named recipient of the Hilton Lifetime Achievement Award at Driftwood Capital


Capital of driftwood, a vertically integrated hospitality investment, development and commercial real estate lending platform, announces that its founder and CEO Carlos J. Rodriguez has received the 2020 Hilton Lifetime Achievement Award, recognizing his contributions and lasting accomplishments with Hilton and the hospitality industry as a whole.

“I am honored and touched to receive this prestigious recognition from Hilton, an organization that has been an important partner throughout my career,” said Rodriguez. “We’ve had a great relationship with Chris Nassetta, Bill Fortier, Matt Wehling and the entire Hilton team – I’m proud to call them friends – and we’ve built, acquired or managed many Hilton properties over the years. Hilton embodies all of the values ​​I hold dear and it is a company with a vision, history and reputation that is second to none. To be recognized by Hilton with this award is a true honor for me and for the entire Driftwood team. “

The annual Hilton Legacy Awards program celebrates owners and development partners in the Americas for their contributions to brand excellence and development efforts. The awards recognize the passion, creativity and innovative spirit of Hilton partners who engage in quality projects that meet or exceed brand standards and positively impact communities around the world. The management of Hilton’s development and branding teams selects winners based on strict criteria including, but not limited to, hotel quality and commitment to the guest experience. To see the full list of Hilton Legacy Award 2020 winners, click here.

Rodriguez is the Founder and CEO of Driftwood Capital, which allows accredited investors to co-invest in institutional hotel property that generates cash flow after closing. He is also the former President and CEO of Cardel Hotels, a group of affiliated hotel management, ownership and development companies based in Miami, Florida. In 2003, Cardel merged with Driftwood Hospitality Management (DHM) and Rodriguez helped make this company one of the largest hotel operators in the country. Today, DHM is an award-winning operator employing over 5,000 associates and managing over 15,000 rooms.

Rodriguez holds a BA in Finance from Vanderbilt University and an MBA from the Fuqua School of Business at Duke University. He also serves on the advisory board of the Fuqua School of Business at Duke University and on the advisory board of the Master of Real Estate Development and Urban Planning program at the University of Miami. He is also a member of the Golden Angels of Jackson Memorial Hospital and the Founder’s Society of Baptist Health.

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