MACAU, October 7 – IFTM has been honored with a prestigious PATA Gold Award for the fourth time in the Human Capital Development Initiative category, announced today (October 7). The Pacific Asia Travel Association (PATA) award recognizes the Institute’s decade-long efforts to promote entrepreneurship in tourism and hospitality.
The last distinction recognizes the leading role of the IFTM in stimulating enthusiasm for entrepreneurship. This work of the Institute complements the Macao SAR government’s efforts to promote entrepreneurial skills among the city’s youth and supports Macao’s goal of achieving economic diversification.
IFTM’s approach to stimulating entrepreneurial thinking in Macau is multi-pronged. It includes a course on entrepreneurship, launched in 2014, and now accessible to all IFTM license students. The course provides undergraduate students with an enterprising perspective which they can use to generate career opportunities.
The Institute also stimulates skills development and motivation through an entrepreneurship competition called “Idea-cation”. The IFTM also supports interested students, alumni and those embarking on the adventure of entrepreneurship, through its business idea incubator “Ideation Lab”, launched in January. Additionally, the Institute has an iRetail Lab which, among other things, provides a physical and online retail platform for entrepreneurs to showcase and sell their products.
The final presentation of the PATA Gold Awards took place online. It recognized 25 organizations from the Asia-Pacific region that have made outstanding contributions to tourism marketing, sustainability and human capital development. A total of four Macau entities were awarded for their respective achievements in various areas of the tourism and hospitality industry. The IFTM was the only local higher education institution rewarded.
In 1997, the Institute received a PATA Gold Award in the Education and Training category for the high quality of its educational programs. The second PATA Gold Award came in April 2002 and recognized the Institute’s role in developing Macau’s Professional Skills Recognition System, a training and certification program launched with initial support from experts from the European Union, which applies to various job categories in tourism and hospitality. . In 2020, IFTM won its third PATA Gold Award, for Human Capital Development, in recognition of the value of the Institute’s annual Tourism Education Student Summit, showcasing the best student research.