Victoria’s New Music Strategy Aims to Make the Capital of British Columbia a World Class Music City


The capital of British Columbia has developed a “music strategy” to help promote the local music scene and ultimately help Victoria become a world-class music destination.

The COVID-19 pandemic, the rising cost of living and the changing way we access music and the arts have put a strain on local artists, in particular, musician Oliver Swain said, young artists at the start of their careers.

“It’s just hard to make ends meet,” Swain said. On the island host Gregor Craigie.

“What we see is a lot of [musicians] draining into the main centers, be it Vancouver or Toronto in Canada, as the industry becomes more and more competitive. “

Swain and other local musicians were included in the report through surveys, open houses and panel discussions to find out what they believe was missing in the community.

The research was carried out by an organization specializing in analyzing local music scenes – Sound Diplomacy – which has developed strategies for major music cities such as London, England and New Orleans.

The company has found that the liquor licensing processes are confusing, that ridesharing and night-time dining options are scarce, and that there is no centralized source of information on music events for artists. and consumers. In addition, the lack of medium-sized venues is holding back the city in terms of music and entertainment events.

He suggests using dormant or underutilized spaces for events, expanding nocturnal transit, helping musicians with grants, and creating music centers that promote Indigenous artists and other marginalized groups. .

“It was complex because there are some things the City of Victoria has no jurisdiction over,” said Kathryn Calder, chair of the committee.

“We also have 13 municipalities and we are a regional region, but we experience music in different places.”

Swain said he was particularly interested in creating some sort of music hub for the city.

“[A hub] can be anything from music studios to rehearsal spaces or even just helping artists come together with photographers and other people who can watch and build that look so that when we have seats in spaces and festivals , we have artists who have materials that they can use to then expand their audience, ”he said.

In the same vein, Calder wishes to see the establishment of a musical symposium.

“The symposium is an idea of ​​how to bring people together to create professional development for emerging artists so that they can become skilled in ways other than just playing their instruments,” Calder said.

“Professional development, knowledge of entrepreneurship, all of those things that make it possible to be a professional musician or to be in the industry. It will be great to team up and really bring some of these things together in a cohesive way. “


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